Space Mining Challenge
Official SPMC website · a challenge by Leka Hattori and Instituto IDESI
See the full projectCredit and Innovation Circuit
The “bank ring” · Sebrae/BA and FIEB’s Credit Access Center (NAC)
A circuit through towns in western Bahia, such as Serra Dourada, Santana and Ibotirama, to bring business owners closer to credit. First, a one-hour talk on credit access education. Then every bank in town stepped into the “ring” to present its credit lines to business owners, side by side.
The story behind the project
From September 12 to 23, 2022, the circuit toured towns in western Bahia, such as Serra Dourada, Santana, Carinhanha, Santa Maria da Vitória, Serra do Ramalho, Bom Jesus da Lapa, Ibotirama, Luís Eduardo Magalhães and Roda Velha, with one question: is your company ready for credit?
Each stop had two parts: an hour of credit access education led by Bruno Kieckhofer from FIEB, and the “bank ring”, where every bank in town presented its credit lines side by side and answered business owners’ questions live.
Workstreams
- Healthy competition between banks on rates and terms
- Business owners put their questions to bankers live
- Partnership with FIEB’s Credit Access Center (NAC)
My role: I designed the event format together with Bruno Kieckhofer from FIEB, head of the NAC, who gave the talk, and managed the relationship with partners to deliver the event on the ground.
Achievements
Funding2023
More than R$ 4 million in credit
Released to micro and small businesses in western Bahia through the FIEB–Sebrae partnership, over two years.
In the press2022
Credit and Innovation Circuit in western Bahia
Sebrae’s invitation to the circuit through towns in western Bahia, led by me and Bruno Kieckhofer from FIEB.
In pictures
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Contact
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